Google Tag Manager - Web Usage Statistics and Market Share

Websites using Google Tag Manager

Description of Google Tag Manager: Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Google Tag Manager is used by 88.58% of websites in the Tag managers category.

Business and Finance is the most popular main category among the websites using Google Tag Manager.

Business is the most popular subcategory among the websites that are using Google Tag Manager.

The technologies that are most often used together with Google Tag Manager are Google Analytics, jQuery, PHP, Google Font API, MySQL, WordPress, jQuery Migrate, Font Awesome, Bootstrap, Facebook.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Google Tag Manager may also be interested in using these other technologies: Google Analytics, React, Microsoft 365, OneTrust, Google Font API, Google Workspace, IIS, Apache, jQuery, MonsterInsights.

Top IAB Industry Verticals using Google Tag Manager

Top 10 technologies that are most often used together with Google Tag Manager

Technologies that are most interesting for website using Google Tag Manager, as determined by our AI recommender

Distribution of domains using Google Tag Manager over IAB1 verticals

Introduction to Google Tag Manager

Google Tag Manager is a free tool provided by Google that allows website owners to manage and deploy various marketing and tracking tags on their sites without having to edit the site's underlying code. It provides an easy-to-use interface that allows users to add, modify, and remove tags, as well as control when and where they are fired. This can include tags for Google Analytics, AdWords, and other third-party tools. Google Tag Manager allows for more efficient tracking and analysis of website data, and can help improve overall marketing performance.

Practical Applications of Google Tag Manager

1. E-commerce tracking: Google Tag Manager can be used to track e-commerce transactions, including purchases, add-to-carts, and product views.

2. Cross-domain tracking: Google Tag Manager can be used to track user behavior across different domains and subdomains, making it easier to analyze user behavior across multiple websites.

3. A/B testing: Google Tag Manager can be used to set up A/B tests on your website, allowing you to experiment with different layouts, content, and other variables to see which ones drive the most conversions.

4. Remarketing: Google Tag Manager can be used to set up remarketing campaigns, which target users who have previously visited your website with personalized ads across the web.

5. Custom event tracking: Google Tag Manager allows you to track custom events on your website, such as clicks on specific buttons or links, helping you to understand how users are engaging with your content.

6. Conversion tracking: Google Tag Manager can be used to track conversions on your website, such as clicks on a call-to-action button or form submissions.

7. Analytics integration: Google Tag Manager can be used to integrate with third-party analytics tools, such as Google Analytics, allowing you to track user behavior and analyze traffic on your website.

Benefits and Advantages of Google Tag Manager

- Simplifies and streamlines the process of implementing tracking tags on a website
- Allows for easier management and organization of tracking tags
- Reduces the risk of errors and conflicts when implementing multiple tracking tags
- Provides a user-friendly interface for non-technical users to manage tracking tags
- Allows for faster implementation and testing of tracking tags
- Enables more advanced tracking and measurement capabilities, such as event tracking and custom variables
- Integrates seamlessly with other Google products, such as Google Analytics and Google Ads.

Distribution of domains using Google Tag Manager over IAB2 verticals

Most popular websites using Google Tag Manager

Less popular websites using Google Tag Manager

Distribution of domains using Google Tag Manager over 1 million most popular domains

Distribution of domains using Google Tag Manager over domain ages

The average age of websites using Google Tag Manager is 12.5 years.

The average page rank (measure of backlink strength) of websites using Google Tag Manager is 2.55.

5 technologies that are less often used together with Google Tag Manager